Tuesday, August 10, 2010

Colourful Poetry














Brief

Our language and most others probably constantly use colour references to aid expression. While many phrases are used internationally, others are regional or related to specific cultures. While as designers we use colour theory to inform its use in our work, the written and spoken references to colour are the focus of this project. You are required to select six phrases, research their derivation/meaning and use your grey matter to translate the phrases as the basis of a visual etymology. The intention would be to develop this as a prototype for a series which may have a wide range of promotional usage - primary education, design education, local history, cultural...

Methodology

The first thing I did was look up phrases that mentioned colours in them then organise them into different categories. The category I decided to use was Shakespeare phrases: Salad Days, As White as Snow, All That Glitters is not Gold, Green-Eyed Monster, Primrose Path, Red Sky at Night. The phrases would be used in a book that described Shakespeares use of colour throughout his work. While researching Shakespeare I discovered the iambic pentameter. It describes the tempo and beat of the poem, and I decided that using it would be interesting. I researched book design of the sixteenth century and decided to base my design on it but with a modern twist. Each spread would show a poem or section of a play that mentioned the colour phrase and the explanation of it on the opposite page.

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